Last Updated: February 23, 2026
1. These Terms and Conditions (“Terms”) govern your access to and use of Datumra’s digital platforms, applications, websites, and related tools or services (collectively, the “Service”). The Service may include data-driven business diagnostics, validation tools, productivity systems, and AI-enabled products, now or in the future, offered under the Datumra brand by Datumra Ltd (“Company,” “we,” or “us”), a company registered in England and Wales.
2. By accessing or using the Service, you agree to be bound by these Terms. If you do not agree, you must not use the Service. If you are using the Service on behalf of an organization, you represent that you have the authority to bind that organization to these Terms.
3. Minimum Age: You must be at least 18 years old to use the Service. If you are 16 or older but under 18, you may only use the Service with the consent and supervision of a parent or legal guardian. The Service is not intended for anyone under 16, and we do not knowingly collect personal data from children under 16.
4. Account Registration: When creating an account, you agree to provide accurate, current, and complete information. You are responsible for maintaining the confidentiality of your login credentials and all activities that occur under your account. You must notify us immediately of any unauthorized use of your account.
5. Team or Organization Accounts: In future versions of the Services, you may be able to create or join a team or organization account. The account owner or administrator may control access rights and manage members’ data associated with that organization. In the event of any conflict between these Terms and specific team or enterprise terms agreed with Datumra Ltd, the enterprise terms will prevail.
6. Communications Consent: By providing your email and signing up, you consent to receive electronic communications from us. These may include service updates, account notices, and promotional emails about new features or offerings. You can opt out of marketing emails at any time by using the unsubscribe link included in those emails; however, we may still send essential account or transaction-related communications. Where required by law, we will obtain your explicit consent before sending you marketing communications.
7. Your Data is Yours: You retain all rights and ownership of any data, information, text, files, or other content that you input, upload, or provide to the Service (“User Content”). As between you and the Company, you also own any output, insights, or results generated by the Service based on your User Content, to the extent permitted by law. We do not claim any ownership over your User Content or the AI-generated outputs we provide to you.
8. License to Operate the Service: In order for us to provide the Service, you grant us a limited, worldwide, non-exclusive, royalty-free license to use, host, copy, process, transmit, store, analyse, and display your User Content solely for the purposes of operating, maintaining, securing, improving, and developing the Service and as otherwise necessary to fulfill your requests. This may include, for example, processing your data through our AI systems to generate results, storing your content so you can access it, and performing analytical processing necessary to deliver features, insights, reporting, benchmarking, and statistical outputs within the Service. This license is only as broad as reasonably required for those purposes and does not transfer ownership of your User Content to us.
9. We may also generate aggregated, anonymised, or de-identified data derived from User Content and usage of the Service. Such data will be irreversibly anonymised and will not identify you, your organisation, or any individual, and will not disclose confidential information. We may use such aggregated and anonymised data for statistical analysis, research, benchmarking, product development, reporting, marketing materials, industry insights, and other commercial purposes. For the avoidance of doubt, aggregated and anonymised data does not constitute User Content and shall remain the property of Datumra Ltd. We do not attempt to re-identify anonymised data. We do not use anonymised benchmarking outputs to make decisions about specific users or organisations.
10. No Model Training: We will not use your User Content or any personal data you provide to train or improve any general machine learning or artificial intelligence models outside of your own usage of the Service. Any data you input is used only to generate the outputs you request and to operate the Service, not to improve our or any third-party’s AI model. (The only exception would be if you explicitly opt-in to such use in the future, but by default, we do not use your data for model training.)
11. Sensitive Data: We do not require you to provide any sensitive personal information (such as government ID numbers, financial account details, health or biometric data, special category personal data under GDPR, etc.) to use the Service. You should refrain from uploading sensitive data unless absolutely necessary. If you choose to include any sensitive personal data in your User Content, you do so at your own risk and you consent to our processing of that data for the purpose of providing the Service. We will handle all personal data in accordance with our Privacy provisions (see Data Protection below). However, please note that the Service’s AI outputs may inadvertently reflect any information you provide. Do not provide any sensitive or confidential information that you are not comfortable being processed by AI.
12. User Content Responsibilities: You are solely responsible for all User Content you provide. By providing any User Content, you represent and warrant that you have the necessary rights, licenses, or permissions to submit that content and to grant us the above license. You further promise that your content (and our use of it as permitted by you) will not infringe or violate any third-party rights (for example, intellectual property, privacy, or publicity rights) and will not violate any law or regulation. We are not responsible for any User Content, and we do not endorse any User Content submitted through the Service. Although we have no obligation to monitor User Content, we reserve the right to remove or disable access to any User Content for any reason, including if we determine that it may violate these Terms or applicable law.
13. We take data protection seriously. Our handling of personal data is designed to comply with applicable data protection laws across different jurisdictions, including the EU General Data Protection Regulation (GDPR), the UK Data Protection Act, and relevant US privacy laws. Below is a summary of our data practices (please also refer to our Privacy Policy, if available, for more details):
14. Cookies and Similar Tech: Our website may use cookies or similar technologies to remember your preferences and enhance your experience. You can manage cookies through your browser settings.
15. How We Use Data: We use personal data only for legitimate purposes related to providing, securing, improving, developing, and operating the Service, communicating with you, and ensuring security. For example:
16. For most personal data, Datumra Ltd acts as a data controller responsible for determining how and why data is processed. For certain integrations or customer-directed activities, we act as a data processor following your documented instructions. If you have questions about our role or wish to exercise your data rights, contact us at privacy@datumra.com.
17. We do not sell or rent your personal data to third parties. We do not use your personal data for purposes unrelated to providing, securing, improving, or developing the Service, or as otherwise described in these Terms and our Privacy Policy.
18. Third-Party Processors: In order to run the Service, we rely on reputable third-party service providers for certain infrastructure and functionality. This can include cloud hosting platforms, data storage (e.g. databases), email service providers, and AI platform APIs. We share data with these third parties only to the extent necessary to provide our Service (for example, sending your prompts securely to an AI processing API to generate a response, or storing your data on cloud servers). All such providers are contractually obligated to protect your data and to use it only for the specific services they provide to us. For instance, if our Service integrates with an AI platform or other cloud-based AI, we ensure that any data sent to those platforms is handled in accordance with their privacy commitments and not used for their own purposes, such as model training. Similarly, when using cloud databases, those providers implement security measures and comply with data protection requirements. By using the Service, you agree to such data transfers to our service providers, which may be located in jurisdictions different from your own. However, we will take appropriate safeguards (such as standard contractual clauses or other measures) to ensure your personal data remains protected wherever it is processed.
19. Security: We employ industry-standard security measures to safeguard your data. This includes encryption of data in transit (e.g., using HTTPS for our website) and encryption of data at rest where applicable, as well as access controls to limit who in our organization can access user data. We continuously work to protect against unauthorized access, alteration, disclosure, or destruction of personal data. However, no method of transmission over the internet or electronic storage is 100% secure, so we cannot guarantee absolute security. You are responsible for maintaining the security of your account credentials, as mentioned earlier. If we become aware of a personal data breach affecting your information, we will notify you without undue delay, in accordance with applicable data protection laws.
20. Automated Abuse Detection: We may use automated systems and monitoring tools to detect abuse, fraud, misuse of the Service, violations of these Terms, or attempts to circumvent usage limits or safeguards. This monitoring is carried out for security, service integrity, and compliance purposes and is based on our legitimate interests in protecting the Service and other users.
21. Data Retention: We retain your personal data and User Content as long as necessary to fulfill the purposes outlined in these Terms or as required by law. If you delete your account or specific content, we will initiate deletion of that data from our systems within a reasonable timeframe. However, note that residual copies might persist for a short period in backups, and we may retain certain information if necessary for legal obligations, dispute resolution, or enforcement of our agreements. We will normally complete deletion requests within 30 days, subject to applicable retention obligations.
22. Your Rights: Depending on your jurisdiction, you have rights regarding your personal data. For example, if you are in the UK, EU, or certain other regions, you have the right to request access to the personal data we hold about you, to correct or update it, to request deletion (the “right to be forgotten”), to restrict or object to our processing of it, and to data portability. California residents and others may have additional rights. We will honor applicable rights requests in accordance with the law. To exercise your data rights, please don't hesitate to contact us using the contact information provided at the end of these Terms. We may need to verify your identity before fulfilling certain requests.
23. International Users: Our Service is global. By using the Service, you acknowledge that your personal data may be transferred to and processed in countries other than your own. These countries may have data protection laws different from (and potentially less stringent than) those in your jurisdiction. Whenever we transfer personal data out of its country of origin, we will do so in compliance with applicable legal requirements and with appropriate safeguards in place. For example, for data from the European Economic Area (EEA) or the UK, we may rely on adequacy decisions or standard contractual clauses approved by the European Commission to ensure lawful transfers.
24. Privacy Policy: These data protection notices are a summary of our practices. For more detailed information, please see our Privacy Policy (if a separate Privacy Policy is provided on our website, that document is hereby incorporated by reference). In the event of any inconsistency between this summary and the full Privacy Policy, the full Privacy Policy will govern.
25. By using the Service, you acknowledge that we will collect and use your information as described above. If you do not agree with our handling of your data, please do not use the Service.
26. Our Service may offer integrations with, or links to, third-party services and application programming interfaces (“APIs”) to enhance your experience. For example, we may provide features that allow you to connect your Google or Microsoft email/calendar (e.g., Gmail or Outlook), integrate a Zoom meeting notetaker, or connect other third-party apps to import or export data. The following terms apply to use of such integrations:
27. Authorization to Access Third-Party Accounts: If you choose to connect a third-party account or service to our Service, you authorize us to access and retrieve from, or transmit to, that third-party account certain information or content, solely as needed to provide our Service’s functionality to you. For instance, if you connect your email account, with your permission, our system might read specific emails or contacts in order to generate leads or provide summaries to you; if you connect a calendar or conferencing service, we might access meeting schedules or recordings to assist with notetaking. We will only access the portions of your third-party account that you specifically allow and only for the purposes you have approved. As between you and us, you retain any ownership or rights you have in the content from your third-party accounts that you integrate (it will be treated as your User Content under these Terms once transferred into our Service).
28. Compliance with Third-Party Policies: We will handle any data obtained from third-party services in accordance with both our own Privacy commitments and the policies of those third parties. For example, if our integration utilizes Google APIs (such as Gmail or Google Calendar), we adhere to Google’s API Services User Data Policy and its “Limited Use” requirements regarding the use and transfer of Google data. This means, among other things, that data obtained from your Google account will not be used for serving ads and will not be accessible by any other app. We will only use it for the specific functionality you've enabled (in line with the principle of limited use). Likewise, any integration with Microsoft, Zoom, or other providers will adhere to their respective API terms and data use policies. Users should also review and comply with the applicable privacy policies of these third-party providers when connecting their accounts.
29. Your Responsibilities: You are responsible for ensuring that your use of any third-party integration complies with the third party’s own terms of service. These third-party services are governed by agreements between you and the respective provider (for example, your agreement with Google for your Gmail account, or with Zoom for your Zoom account). We have no control over the terms or policies of third-party services, so please review those terms and policies if you have questions about how your data will be handled by the third party. You should only connect accounts for which you have the authority to grant us access. Do not connect someone else’s account or data to our Service unless you have legal permission to do so.
30. Third-Party Service Availability: We do not guarantee the ongoing availability or functionality of any integration with a third-party service. Third-party providers may change their APIs, permission scopes, pricing, or terms, or they may experience outages or revoke our access. We are not liable for any discontinuation or interruption of functionality caused by changes on the part of a third-party service. However, we will attempt to keep you informed of significant changes to integrations that may affect your use of the Service.
31. Data from Third Parties: Any data retrieved from third-party accounts when you use an integration will be treated with care. We will typically cache or store such data only as needed for performance (for example, keeping a copy of your latest contacts or emails to analyze them quickly). We will refresh or discard it periodically as appropriate. If you disconnect an integration, we will stop any ongoing data access. You may request that we delete any stored data retrieved from third-party services by contacting us.
32. No Endorsement: Providing integrations or links to third-party services does not imply any endorsement or sponsorship by us of those services, nor vice versa. The third-party providers are independent from our Company. We do not make any guarantees about the accuracy or quality of information or services provided by third parties, and we are not responsible for any acts or omissions of third-party providers.
33. Limitation of Liability for Integrations: You agree that the Company has no liability arising from any third-party service’s acts or failures, including but not limited to any unauthorized access to data on the third-party’s side, any data breaches that occur in the third-party service, or any losses or damages you may suffer as a result of using the third-party service or the integration (for example, if an email integration fails to send or properly encrypt a message, or if a meeting transcription integration misses or mis-transcribes some dialogue). You bear the sole risk of relying on data or content from third-party services. We simply provide the conduit for you to use that data within our Service for your convenience.
34. In summary, integrations are provided to enhance your experience, but are always subject to your control and the third parties’ rules. You can disconnect integrated accounts at any time if you no longer want to use them with our Service.
35. Some parts of the Services may require payment of fees. Unless otherwise stated, subscriptions renew automatically at the end of each billing period (monthly or annual). Annual plans are billed in advance and may include discounted pricing. You may cancel renewal at any time before the next billing cycle through your account settings.
36. Fees are exclusive of applicable taxes and non-refundable except where required by law. Datumra Ltd reserves the right to change pricing or features with reasonable notice. If you upgrade or downgrade plans, your new rate takes effect immediately or at the next billing cycle, as stated at the time of purchase.
37. If you start with a free trial, your subscription will automatically convert to a paid plan at the end of the trial unless cancelled. Fees are stated exclusive of VAT, sales tax, or other applicable taxes, which may be added based on your location. If you are a consumer within the UK or EU, you may have statutory cancellation rights (for example, a 14-day cooling-off period) which we will honor.
38. We do not guarantee the continued availability of any free features, free plans, trials, or pricing tiers. Free access may be modified, restricted, or withdrawn at any time at our discretion.
39. Use of the Services is subject to a fair usage policy. Fair usage limits may vary depending on the type of Service, feature, or subscription plan you are using (including free, trial, or paid plans).
40. We reserve the right to impose reasonable limits on usage, including but not limited to request volume, frequency, processing capacity, storage, integrations, or other resource consumption, to ensure service quality, platform stability, and fair access for all users.
41. If your usage exceeds what we consider fair or reasonable for your plan, we may throttle, restrict, suspend, or require you to upgrade your access, with or without prior notice.
42. Access to any free features, products, trials, or Services is provided for limited evaluation and testing purposes only and is subject to usage limits determined by Datumra Ltd.
43. Unless expressly permitted by us, free usage is limited to one individual and one email account per person. Creating or attempting to use multiple accounts, email addresses, identities, or other methods to bypass usage limits or access restrictions is strictly prohibited.
44. If we determine, in our sole discretion, that you are attempting to circumvent free-tier limits or fair usage restrictions (including by using multiple email addresses or accounts), we may suspend or permanently terminate your access, and you may be blacklisted from creating future accounts or accessing the Services.
45. We expect users to use Datumra responsibly and lawfully. You agree not to misuse the Service or assist anyone else in doing so. When using our Service (including any AI tools, forums, or other features), you must not:
46. We reserve the right to investigate and take appropriate action (including suspension or termination of accounts, and legal action if necessary) against anyone who, in our reasonable judgment, violates these rules. If you witness any misuse of the Service by another user, please report it to us.
47. You agree not to misuse, manipulate, or attempt to bypass the intended safeguards, controls, or limitations of the Service or its AI systems. This includes, but is not limited to:
48. We employ technical and operational measures to detect and prevent such misuse. If we determine, in our sole discretion, that your account is engaging in prohibited activity, we may suspend or permanently terminate your access without notice. Serious or repeated violations may result in permanent account blocking and blacklisting from future use of the Services.
49. AI-Powered Service: Datumra is an AI-driven platform, and many of the insights, summaries, recommendations, or other outputs you receive from the Service are generated by artificial intelligence algorithms. While we strive to make the AI as helpful and accurate as possible, AI-generated content inherently comes with some important caveats.
50. No Guarantee of Accuracy: The information and outputs provided by our Service are for general informational and assistive purposes only. The AI may, from time to time, produce incorrect, misleading, or incomplete information, even if it sounds confident or plausible. These incorrect outputs are often referred to as “hallucinations” in AI systems, meaning the AI might generate content that appears real or factual but is not actually based on truth or reliable data. You should not assume that outputs are factual or vetted. Always use your own judgment and, if the information is important, verify it through independent sources. We strongly recommend that you validate all significant or critical AI-generated results before relying on them. The Service’s suggestions, analyses, or content do not guarantee any particular outcome and may not always be up-to-date or applicable to your specific situation.
51. Guidance Only – Not Professional Advice: All content and recommendations given by the Service (for example, business strategy tips, financial projections, legal document summaries, etc.) are provided “as is” for general guidance and informational purposes. We do not offer professional advice. In particular, nothing in the Service constitutes financial, investment, legal, accounting, medical, or other professional advice, and you should not treat it as such. For instance, while our tools might help with lead generation or suggest business strategies, these suggestions are not a substitute for professional judgment or consulting licensed experts. Always consider consulting a qualified professional before making decisions that could have significant financial or legal consequences. We do not provide financial advice – any financial-related output (such as budgeting tips, fundraising strategies, revenue forecasts) is speculative and for you to consider alongside advice from certified financial advisors or accountants. Likewise, any legal-related content (like contract summaries or compliance checklists) is not coming from a lawyer and is not legal advice. You are solely responsible for how you implement or act on the information from the Service.
52. Hallucinations and Omissions: You acknowledge that AI “hallucinations” (false or irrelevant outputs) are an industry-wide phenomenon and can occur even with state-of-the-art models. The Service might occasionally produce content that is nonsensical or off-topic relative to your prompt, or it might omit important context that a human expert would consider. Always review the outputs carefully. If something the AI provides seems wrong or questionable, it very well could be – double-check critical facts. We appreciate feedback on incorrect outputs, as it helps us improve the system (but remember, your data is not used to retrain models unless you explicitly allow, per our Data terms).
53. User Responsibility: You assume full responsibility for any decisions or actions you take based on information obtained from the Service. The Company will not be responsible for any action you do or do not take in reliance on the Service’s output. This includes any business decisions, investment decisions, or any other actions. For any serious business or personal decisions, we highly recommend using our outputs as one of many inputs, and consulting with human advisors or partners who can provide expertise and context. The Service is a tool meant to assist and augment your capabilities, not to replace human professionals or your own due diligence.
54. No Warranty on Content: To the fullest extent permitted by law, we disclaim any warranty or representation that the content or information you obtain through our Service is accurate, reliable, or correct. We do not warrant that any AI-generated content will meet your expectations or requirements. (More general warranty disclaimers are provided in the next section.)
55. In summary, use the Service’s information at your own risk. Always keep a critical mind and when in doubt, seek a second opinion from a qualified professional. By using the Service, you agree that the AI outputs are just one source of information and that you will not solely rely on them for important matters.
56. The Service (including all content, functions, and features provided by the Service) is provided to you on an “AS IS” and “AS AVAILABLE” basis, without warranties of any kind. We make no express warranties and hereby disclaim all implied warranties to the maximum extent permitted by law. This includes, but is not limited to:
57. No advice or information, whether oral or written, obtained by you from us or through the Service shall create any warranty not expressly stated in these Terms. You understand and agree that use of the Service is at your own discretion and risk. Some jurisdictions do not allow the exclusion of certain warranties, so some of the above exclusions may not apply to you. In such cases, any implied warranties are limited to the minimum scope and duration permitted by applicable law.
58. Limitation on Types of Damages: To the maximum extent permitted by law, in no event will the Company or its affiliates, officers, employees, agents, partners, or licensors be liable to you for any indirect, incidental, special, consequential, or punitive damages whatsoever. This includes, without limitation, damages for lost profits or revenues, loss of business opportunity or goodwill, business interruption, loss of data, or other intangible losses, even if we have been advised of the possibility of such damages. We will not be liable for any claim arising from a cause beyond our control, including but not limited to acts of God, pandemics, war, terrorism, civil disturbances, technical failures, or third-party service disruptions.
59. No Liability for Outputs or User Decisions: The Company specifically assumes no liability for any errors, mistakes, or inaccuracies in content or results provided by the Service. We will not be responsible for any personal injury, property damage, or any other harm resulting from your access to or use of the Service or reliance on any information obtained through the Service. You agree that the Company is not liable for any consequences of you following or using advice, recommendations, or information from the Service. All decisions made or actions taken by you in connection with the Service are your sole responsibility.
60. We are also not liable for any unauthorized access to or use of our servers and/or any personal information or financial information stored therein, nor for any bug, viruses, Trojan horses or the like that may be transmitted through the Service by any third party. If you download any material or data from the Service, you do so at your own discretion and risk.
61. Cap on Liability: To the maximum extent permitted by law, the aggregate liability of the Company and its affiliates to you for all claims arising out of or related to the Service or these Terms, regardless of the form of the action or theory of liability (contract, tort, negligence, strict liability or otherwise), is limited to the greater of: (a) the total amount of fees you have paid us for use of the Service in the twelve (12) months immediately prior to the event giving rise to the claim; or (b) GBP £100.00 (one hundred British Pounds) (or the equivalent in your local currency). If you have paid us nothing (for example, if you are on a free plan or during a free trial), our total liability for all claims will not exceed £100 (or equivalent). This limitation is cumulative and not per-incident; multiple claims will not increase the cap. Nothing in these Terms excludes liability for breaches of data protection law to the extent such exclusion is prohibited by applicable law.
62. Application of Liability Limits: The limitations of liability described in this section shall apply to the fullest extent permitted by applicable law, and whether the alleged liability is based on contract, tort, negligence, strict liability, or any other basis, even if we have been advised of the possibility of such damages. These limitations will apply even if any limited remedy fails of its essential purpose. Because some jurisdictions do not allow the exclusion or limitation of certain damages, the above limitation may not apply to you in its entirety – in such cases, our liability shall be limited to the smallest amount permitted by law.
63. Exceptions: Nothing in these Terms is intended to exclude or limit liability that cannot be excluded under law. In particular, we do not exclude liability for death or personal injury caused by our negligence or willful misconduct, or for our fraudulent misrepresentation or fraud, or any other liability which may not be lawfully excluded or limited.
64. By using the Service, you acknowledge and accept these limitations on liability as a fundamental part of the bargain between you and the Company.
65. You agree to indemnify, defend, and hold harmless Datumra Ltd, and their respective affiliates, officers, agents, employees, partners, and licensors (collectively, the “Indemnified Parties”) from and against any and all claims, liabilities, damages, losses, and expenses (including reasonable legal fees) that arise out of or relate to any of the following: (a) your use or misuse of the Service; (b) your violation of any of these Terms; (c) your violation of any law or regulation or of any rights of any third party (including intellectual property, privacy, or other rights) in connection with your use of the Service; or (d) any content or data that you submit to or through the Service (including claims that your User Content infringes or misappropriates a third party’s rights or has caused harm to a third party).
66. We reserve the right to assume the exclusive defense and control of any matter otherwise subject to indemnification by you (at your expense), and you agree to cooperate with our defense of such claim. You agree not to settle any such matter without the prior written consent of the Company. We will use reasonable efforts to notify you of any claim, action or proceeding subject to your indemnification upon becoming aware of it.
67. This indemnification obligation will survive any termination of your account or of the Service.
68. By the Company: We reserve the right to suspend or terminate your access to the Service (in whole or in part) at any time, with or without notice, for any legitimate reason. For example, we may suspend/terminate if we believe in good faith that you have violated these Terms, if you are misusing the Service or creating risk/legal exposure for us, if you fail to pay any fees due (if applicable), or if we decide to discontinue the Service or a portion of it. We are not liable to you or any third party for termination of your account or access to the Service. If we terminate your account for cause (due to your breach of Terms), you are not entitled to any refund of fees paid (if any). Termination may include permanent account suspension, blocking of associated email addresses or identities, and prevention of future account creation.
69. By You: You are free to stop using the Service at any time. You may delete your account through the account settings (if available) or by contacting us. If you delete your account, these Terms (and any ongoing licenses you granted, indemnities, and limitations of liability) will survive with respect to your past usage to the extent applicable.
70. Effect of Termination: Upon any termination of your access, whether by you or us, your right to use the Service will immediately cease. We may irreversibly delete your account and all associated data (including your User Content) from our systems, except to the extent we are obliged or permitted to retain certain data under applicable law or as described in our Privacy section. It is your responsibility to ensure you have backed up or exported any content you wish to keep prior to terminating your account. We won’t be liable for any losses resulting from the deletion of your data upon termination.
71. Even after termination, any provisions of these Terms which by their nature should survive will remain in effect. These include, without limitation, provisions related to ownership of data (to the extent of rights granted), disclaimers of warranties, limitations of liability, indemnification, and governing law.
72. Service Changes: Our product is evolving. We may from time to time add, remove, or modify features, functionalities, or offerings of the Service. We reserve the right to discontinue (temporarily or permanently) the Service as a whole or any part thereof with or without notice. We also reserve the right to create limits on use and storage at our sole discretion at any time. We will not be liable to you or to any third party for any modification, suspension, or discontinuance of the Service. However, if you are on a paid plan and a change materially reduces the core functionality of the Service you subscribed to, please contact us – we will try to work with you in good faith (for example, possibly offering a refund for unused portion if we had to discontinue a major feature, per any applicable refund policy).
73. Changes to Usage Limits: We may introduce, modify, or remove usage limits, quotas, rate limits, or other restrictions applicable to the Service or any feature at any time, including limits associated with fair usage policies or subscription plans.
74. Terms Changes: We may revise or update these Terms from time to time to reflect changes in the law, changes to the Service, or for other business reasons. If we make a material change to these Terms, we will provide you with reasonable notice – for example, by posting the updated Terms on our website with a new effective date, and/or by emailing you or notifying you via the Service. The updated Terms will take effect on the indicated effective date (or once posted if no date is indicated). By continuing to use the Service after any changes to the Terms take effect, you agree to be bound by the revised Terms. If you do not agree to the new Terms, you should stop using the Service and, if applicable, cancel your account before the changes take effect. We encourage you to review these Terms periodically for any updates.
75. For clarity, no unilateral change will retroactively modify any dispute arising prior to the effective date of the change in Terms—disputes will be governed by the version of Terms in place at the time of the events giving rise to the dispute.
76. From time to time, we may offer features identified as beta, preview, or experimental. These are provided as-is and may be modified or discontinued at any time. Do not rely on beta features for critical use.
77. Our Intellectual Property: The Service (including all content, software, text, images, logos, graphics, videos, design elements, and overall appearance of our website/app) is owned by or licensed to Datumra Ltd and is protected by copyright, trademark, trade secret, and other intellectual property laws. This includes the “Datumra” name and logo, which are trademarks (registered or unregistered) of the Company. All rights, title, and interest in and to the Service and its content (excluding your own User Content) remain with the Company and its licensors.
78. You are granted a limited, revocable, non-exclusive, non-transferable license to access and use the Service and its content for your own internal use and in accordance with these Terms. This license does not grant you any ownership or rights to use our intellectual property (such as our trademarks or copyrighted materials) for any other purpose. You may not copy, reproduce, distribute, publicly display, or create derivative works from any portion of the Service or its content without our express prior written permission, except as allowed under these Terms or by applicable law (such as brief quotations under fair use). Any unauthorized use of our IP is strictly prohibited.
79. For example, you shall not scrape or download our database content in bulk, you shall not use our brand name or logo in a way that confuses others as to who operates the Service, and you shall not reverse engineer or extract source code from our software, except as expressly permitted by law.
80. Content Generated by the Service: As stated under “User Content and Ownership,” you retain ownership of outputs the Service generates for you from your inputs, to the extent possible by law. We do not claim copyright in the AI-generated text or analysis that our Service produces specifically for you, and it is our intention that you should be able to use and reproduce those results in your business or projects. However, note that AI-generated content may in some cases include elements not subject to copyright (like facts), or it might incidentally resemble existing works. To the extent an output includes material that is not original (e.g., it contains a quote or a widely-known phrase), your use of that output could potentially infringe someone else’s rights. You agree to use generated outputs responsibly and consistent with all laws. The Company disclaims liability for how you use or distribute AI outputs, and you are responsible for ensuring that any content you create with the help of our Service complies with applicable law (for instance, if you publish AI-assisted content, ensure it doesn’t unintentionally plagiarize or libel someone).
81. Feedback: We appreciate feedback, ideas, or suggestions (“Feedback”) you provide to us regarding the Service. If you choose to submit Feedback, you agree that we are free to use it without restriction or compensation to you. Specifically, you hereby grant us a perpetual, worldwide, sublicensable, irrevocable license to use, modify, and incorporate any Feedback into our products or services. Feedback is not considered confidential information, so please do not provide any Feedback that you expect to be treated as proprietary.
82. Open Source and Third-Party Components: Some portions of the Service may include or rely on third-party or open source software components. Those components may be subject to separate license terms, which we will make available to you as required. To the extent of a conflict between those license terms and these Terms, the third-party/open-source license terms will govern with respect to the particular component.
83. If you believe that anything on the Service infringes your copyright or other intellectual property rights, please notify us promptly (see “Contact Us” at the end of these Terms). If necessary, we will take appropriate actions, such as removing or disabling access to infringing material in accordance with applicable intellectual property laws (e.g., the DMCA in the United States).
84. Governing Law: These Terms and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with them or the use of the Service shall be governed by and construed in accordance with the laws of England and Wales, without regard to its conflict of law principles. We choose English law as a neutral base that aligns with our corporate location. However, we recognize that if you are a consumer in the European Union or certain other jurisdictions, you may be entitled to the protection of mandatory consumer protection provisions under your local law. These Terms are not intended to deprive you of those protections. Nothing in these Terms affects your rights as a consumer to rely on mandatory provisions of local law.
85. Consumer Rights and Local Jurisdiction: If you are a consumer based in the EU, EEA, or Switzerland, you may also bring legal proceedings in the country in which you are domiciled.
86. Jurisdiction: You agree that any disputes or claims arising out of or in connection with these Terms or the Service shall be subject to the exclusive jurisdiction of the courts of England and Wales. We and you each consent to the personal jurisdiction of such courts. Notwithstanding this, we reserve the right to seek injunctive or equitable relief in any jurisdiction if necessary to protect our intellectual property or confidential information.
87. Export Compliance and Sanctions: You represent that you are not located in, under the control of, or a national or resident of any country or region subject to comprehensive sanctions, and you will not use or export the Service in violation of applicable export control laws, including UK, EU, or US export regulations.
88. International Use: We make no representation that the Service is appropriate or available for use in all locations. If you access the Service from jurisdictions outside of the United Kingdom, you do so at your own risk and are responsible for compliance with local laws. You may not use the Service if such use would be contrary to U.K., U.S., E.U. or other applicable sanctions or export laws.
89. Entire Agreement: These Terms (and any additional terms or policies referenced herein or provided at sign-up, such as a Privacy Policy or any applicable order form for paid services) constitute the entire agreement between you and the Company regarding the Service and supersede all prior and contemporaneous agreements, proposals, or representations, written or oral, concerning its subject matter. In case of any inconsistency between these Terms and any other policies or terms on our site, these Terms will prevail to the extent of the inconsistency (except where explicitly stated otherwise).
90. No Waiver: Our failure to enforce any provision of these Terms shall not be considered a waiver of that provision or of the right to enforce it later. Any waiver of any provision of these Terms will be effective only if in writing and signed by an authorized representative of the Company.
91. Severability: If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, that provision shall be enforced to the maximum extent permissible and the remaining provisions of these Terms will remain in full force and effect. The invalid/unenforceable part will be deemed modified to the least degree necessary to remedy the invalidity or unenforceability, while still retaining as much of the original intent as possible.
92. Assignment: You may not assign or transfer these Terms (or any of your rights or obligations hereunder) without our prior written consent. We may assign or transfer these Terms to an affiliate or in connection with a merger, acquisition, corporate reorganization, or sale of all or substantially all of our assets, and you hereby consent to such assignment. These Terms shall be binding upon and inure to the benefit of the parties and their respective permitted successors and assigns.
93. No Third-Party Beneficiaries: These Terms are for the benefit of you and the Company, and not for the benefit of any third party (except for the Indemnified Parties as explicitly stated in the Indemnification section, who are entitled to the protections of that section).
94. Relationship of Parties: You and the Company are independent contracting parties. These Terms do not create a partnership, franchise, joint venture, agency, fiduciary, or employment relationship between the parties.
95. Headings: Section headings in these Terms are for convenience only and have no legal or contractual effect.
96. If you have any questions, concerns, or notices regarding these Terms or the Service, please contact us at team@datumra.com (or at the contact information provided on our website). We will do our best to respond to your inquiry in a timely manner.
97. These Terms and Conditions are effective as of this date and apply to all access to and use of the Service thereafter until superseded by an updated version. By using the Service, you acknowledge that you have read, understood, and agree to these Terms in their entirety.
Thank you for reading, and thank you for using Datumra. We look forward to helping you turn chaos into strategy while safeguarding your rights and data
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